About BoxingFinesse: BOXING IS THE CRAFT. Finesse is how it moves.

A studio by Mert and Igor, in Cologne, Barcelona and Miami. We work on the business around the fight: the athletes, the brands that want in, and the platforms where the two meet.

What we are

We are a studio for everything around the fight. We build athletes into names people follow, bring brands into the sport in its own language, and connect the two. Then we write the code that keeps it running when the cameras are off.

Two halves, one room

THREE SIDES. One studio in the middle.

• Athletes: We build the name. Identity, content and pages, so an athlete arrives as a brand, not a record. We do: Identity and athlete page, Content from fights and camp, Clip accounts that travel. You win: A name sponsors pay for, fans who stay between fights, and more say in the next negotiation. For athletes
• Brands: We bring them in. Campaigns and placements written in the sport's own language, and the athletes that fit them. We do: Campaigns in the sport's language, Athletes that fit the brand, Placements inside the story. You win: A place inside the sport that fans accept, with athletes who carry the message for you. For brands
• Platforms: We build where they meet. League, promotion and team products, social systems and the data plumbing behind them. We do: League, promotion and team products, Social systems and formats, Data, CRM, tickets and PPV. You win: An audience you own, and the data and funnels that turn it into tickets and pay-per-view. For platforms

Every side wins. Athletes bring the audience. Brands bring the budget. Platforms bring the stage. We sit in the middle and keep all three moving.

How we work

• We start with what you have: Fights, training, interviews, rivalries. Most of the raw material already exists. We turn it into formats that publish every week.
• One identity, every touchpoint: Website, social, athlete channels, partner posts. It should feel like one sport, one brand, wherever someone lands.
• Content that points somewhere: Every clip has a job: a follow, a ticket, a sponsor conversation. We build the funnel with the content, not after it.
• Small team, direct line: You talk to the two people doing the work. No account layer, no handoffs.

Who you talk to

• MERT, Digital: Product and websites, brand system and templates, video and motion, distribution and funnel.
• IGOR, Editorial: Content strategy, boxing and combat-sports knowledge, social channels and formats, the fighter network.

Mert builds the system, Igor fills it with stories. You get both in every meeting.

YOUR move.

Thirty days, a fixed price, both people who do the work. Tell us who you are and what you are building.